How to Setup a Blog |
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Blogger has a blog template that is provided as a free software solution for its users and is recommended by Google. Through a WYSIWYG (What you see is what you get) editor users can customize the design of the blog and easily add content.
Blogger provides an easy to use tutorial on setting up your blog that you can watch on YouTube at: Blog Hosting - The one component of the setup that you may need technical help with is moving the blog to be hosted under your company’s domain. This is a very important step though if you want to get the SEO benefits from your blog. Example - When you first setup your blog through Blogger they will give you a subdomain within the blogspot network such as www.mycompany.blogspot.com, you will want to move your blog to be hosted under your own domain so that the url is www.mycompany.com/blog
Analytics – You should install Google Analytics on your blog to track visitor stats, traffic source stats and much more. Statistics tracking is key to the optimization of the blog as it allows for tracking of how visitor’s actions vary according to each blog posted (which topics they prefer, what titles gauge their interest, etc).
Content Updates – The most important component of the blog is the content! Content should be updated on a regular basis so that people that are interested in following your blog know when to check in for new blogs. Before posting your first blog determine a reasonable timetable for blog creation dependent on your schedule. Example – At Deep Blue Computers we are able to write 2 blogs per week and we post them every Sunday and Wednesday. As we continue to grow we will increase this schedule to include a daily blog post.
For more information on setting up a blog and blog best practices contact Deep Blue Computers today. At Deep Blue Computers we provide complete blogging solutions that include all setup and maintenance components. |
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