Tiffany is a marketing professional with over 6 years of experience in website design, search engine optimization, pay per click marketing, affiliate marketing, and overall internet marketing. Tiffany serves as a consultant for Deep Blue Computers in addition to serving as the Director of Marketing for VitalOne Health where she has accomplished the following:
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Oversee all aspects of 7 company websites including design, copywriting, technical functionality, search engine optimization, conversion optimization, analytics, click to chat, click to call, and more |
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Manage 3 employees and a $100,000 Monthly Marketing Budget for internet marketing activities |
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Lead Yahoo and Google pay-per-click campaigns including keyword analysis, ad content, landing page creation, and conversion |
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Manage Search Engine Optimization including directory submissions, sitemaps, technical optimization, content management, and keyword analysis |
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Create Email Marketing campaigns sent to lead database, increasing inbound calls by 200% |
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Produce all necessary marketing materials for proprietary health plans to include brochures, replicated websites, member handbooks, id cards |
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Negotiate strategic marketing partnerships with affiliates who produce large amounts of organic traffic |
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Implemented a Commission Junction affiliate marketing program |
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Analyze performance of all internet leads through direct queries on the SQL database |
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Lowered company cost per acquisition from $200 to $95 in 6 month time period |
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Project manager/write specifications for all programming and technical integration needed for internet marketing activities |
Tiffany is a member of the Junior League of Greater Fort Lauderdale where she has served as the website chairperson for 2 years, and as the social co-chair. Next year she will serve as the internal marketing chair.
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